Hawthorne Desert Runway Campaign


Producer with Passionfruit


Hawthorne introduces their newest seasonal exclusive scent, Desert Runway. Shot in Hawaiʻi with creative services company, Passionfruit.

Creative Direction: Passionfruit Taylor Okata + Ben Perreira
Photographer: Asato Iida
Videographer: Joey Trisolini
Producer: Aja Toscano

Digi Tech: Vincent Ricafort of Digital Sundae
Camera Assist: Desmond Centro
Groomer: Risa Hoshino
PA: Kela Sowell

Model: Koa Tom with Renew Artists Hawaii


Special thanks to Kaimana Beach Hotel, Servco Toyota, and Okata Bento.


September 2023