Hawthorne Desert Runway Campaign
Producer with Passionfruit
Hawthorne introduces their newest seasonal exclusive scent, Desert Runway. Shot in Hawaiʻi with creative services company, Passionfruit.
Creative Direction: Passionfruit Taylor Okata + Ben Perreira
Photographer: Asato Iida
Videographer: Joey Trisolini
Producer: Aja Toscano
Digi Tech: Vincent Ricafort of Digital Sundae
Camera Assist: Desmond Centro
Groomer: Risa Hoshino
PA: Kela Sowell
Model: Koa Tom with Renew Artists Hawaii
Special thanks to Kaimana Beach Hotel, Servco Toyota, and Okata Bento.
September 2023
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![](https://freight.cargo.site/t/original/i/ac6b0fddb8027922b7b6aedf9b14c28364aeb23ab187734950a56d9e204a6428/230603_Hawthorn-Passion-Fruit_Look-7_0615-copy.jpg)
![](https://freight.cargo.site/t/original/i/a0e6b79204a3a49d32ad72706387abcb1a1234898b8d053fa794338475829302/230603_Hawthorn-Passion-Fruit_Look-10_0708.jpg)
![](https://freight.cargo.site/t/original/i/e88a3943c8724da707c01b3a5221823ab2c75b17c12b6e9dfbad5d6de967ddda/230603_Hawthorn-Passion-Fruit_Look-6_0524.jpg)